English
Customer Relationship Management (CRM)
KUS-tuh-mer ri-LAY-shun-ship MAN-ij-muhnt
A technology for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships to grow your business. CRM systems help companies stay connected to customers, streamline processes, and improve profitability.
The law firm implemented a CRM system to better track leads, manage client communications, and analyze data to improve their marketing and client service strategies.