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Client Lifecycle

KLYE-uhnt LYFE-sy-kuhl
The series of phases a client passes through during their relationship with a company or service provider, from initial awareness and acquisition to ongoing engagement and potentially, advocacy. In the legal field, this typically encompasses initial consultation, case intake, active representation, case resolution, and post-case follow-up.
Understanding the client lifecycle enables law firms to tailor their services and communication to meet the specific needs of clients at each stage.
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Frequently Asked Questions

The typical stages include awareness, consideration, acquisition, service, loyalty, and advocacy. However, this can vary depending on the specific nature of legal services.

It helps firms develop targeted marketing strategies, improve client satisfaction, increase retention rates, and drive referrals.

Technology can streamline communication, automate routine tasks, provide self-service options, and gather feedback, ultimately improving the client experience at each stage.

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